The Detroit Project

Arianna Online has on her first page three ads for "The Detroit Project", which is a campaign about reducing the fuel consumption of the average american car. I know so many smart conscious people that say: "Well, I am used to driving sitting up high and I like to be safe. I will always drive an SUV". That logic works until somebody is driving a bigger car, and then you have to upgrade yourself. And that's the way we end up consuming a ridiculous percent of world's oil reserve. There, I feel like such a Boulderite now!